The sages have spoken….
The Supreme Court ruled that the brand “FUCT” should be allowed a federal trademark in a ruling announced Monday, finding that a federal ban on the registration of “immoral” or “scandalous” trademarks violates the First Amendment.
Designer Erik Brunetti wanted to register the trademark for his clothing brand, but the Patent and Trademark Office had refused to register the brand’s name, citing a provision of the Lanham Act that prohibits registration of trademarks that “consist of or comprise immoral or scandalous matter.”
Brunetti, argued that this part of the trademark law was unconstitutional, and the high court sided with the Los Angeles-based clothier. He founded the streetwear brand in 1990.
More at https://www.cbsnews.com/news/supreme-court-rules-that-fuct-brand-should-be-allowed-trademark/
