More yawn tm fashion tik tok stuff…
A Delaware fitness brand often credited with kickstarting the “hot girl walk” trend on TikTok is suing another business for using a similar name in Florida.
Hot Girl Walk, which sells apparel and hosts events under the same name, is accusing M&L MIA LLC — formerly known as Hot Girl Walk Miami, records show — of “infringing, misusing, and trading on Plaintiff’s well-known HOT GIRL WALK® trademark” by hosting walks and outdoor events and using a similar name for personal branding, per the lawsuit filed on July 11.
The lawsuit also claims that Monica Villegas and Lucia Di Tore, the two people behind M&L MIA LLC, tried to pass themselves off as the “originators of this trademark.”
“Thus, it is clear Defendants were well aware of the HGW brand originated by Ms. Lind and are intentionally trading off the goodwill created by Ms. Lind in the brand,” per the lawsuit.
According to the lawsuit, Amelia Lind, the woman behind Hot Girl Walk, had “originated” the concept in 2021 and has been providing “fitness training and inspirational messaging based on her program that includes, but is not limited to, a four-mile outdoor walk where the focus is on three things: being grateful, achievement of personal goals and feeling good about yourself.” Hot Girl Walk is trademarked by Lind, according to US Patent and Trademark Office records.
https://www.businessinsider.com/hot-girl-walk-delaware-florida-trademark-infringement-2023-7
