Review for previous edition: A welcome addition to the field: it includes, among other things, a survey of the advertising laws in leading jurisdictions including Australia, Canada, China, the United Kingdom and United States, among a number of other key and emerging jurisdictions.
Steve Szentesi, Canadian Advertising and Marketing Law Blog
Steve Szentesi, Canadian Advertising and Marketing Law Blog
Updated for 2021, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations.
The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in over 25 jurisdictions.
New to this edition:
- Coverage across all jurisdictions of native advertising and social media influencers, as well as industry-specific regulation in relation to gambling, alcohol, pharmaceuticals, financial products and services, tobacco and e-cigarettes.
- Consideration of the impact and requirements of GDPR regarding direct marketing and online behavioural advertising, including the use of cookies and the difficulties in relying on consent.
- Expanded geographic coverage with a new chapter on Finland.
- Information on the latest developments in different jurisdictions including the Digital Platforms Inquiry in Australia, the new amendment to the Austrian Broadcasting Act with regard to product placement, and new proposals in Ireland in relation to online political advertising.
- Consulting editors:
Paul Jordan and Andrew Butcher, Bristows LLP
Publication date:
March 2021
Price: £165.00
Discounted price: £148.50Length: 640 pages
ISBN: 9781787423909Previous edition ISBN: 9781909416048
