INTA unveils new website 

The International Trademark Association (INTA) has launched a new website, and in a press release described it as “a major milestone in the association’s multi-year digital transformation”. According to INTA, visitors to the new website will find it “more user-friendly and easier to navigate”, with enhanced search capability and new content sections. For example, a new section is dedicated to information for the general public on brands and trademarks “in a language that resonates with consumers”. According to INTA CEO Etienna Sanz de Acedo: “The ultimate goal is really to provide an even better service to our members and to add value to the community. Society is changing, technology is advancing, and our members are evolving. We need to evolve as well. When we talk about digital transformation, it’s really about the people and the processes. It’s about the service we provide to our members, and it’s about projecting ourselves into the future.”

Source: https://www.worldtrademarkreview.com/brand-management/inta-unveils-new-website-unilever-tea-sale-indian-consumers-boycott-chinese-brands-news-digest