PhonePe, arguing before the court, contended that DigiPe’s utilisation of the term “Pe” could mislead consumers.
However, the Supreme Court, in its observation, noted that the term “Pe” has become increasingly common in various business contexts.
This dismissal by the Supreme Court follows PhonePe’s earlier move to challenge a Madras High Court order, which had similarly rejected the company’s claims.
Notably, PhonePe is the largest UPI (Unified Payments Interface) app in India. It commands nearly 50% of the market share.
In a separate development, the Singapore Tourism Board (STB) has joined hands with PhonePe to facilitate Unified Payments Interface (UPI) transactions across the island city.
The partnership will enable Indian visitors to utilise the PhonePe app for instant and secure payments at over 8,000 merchants scattered across Singapore.
