India biscuit giants end 10-month legal packaging feud

ITC has changed the packaging of its digestive biscuits brands ‘Sunfeast Farmlite 5-Seed Digestive’ and ‘Sunfeast Farmlite Veda Digestive’, thus ending the nearly 10 month long legal feud Britannia.

In its judgement passed on August 4, the Delhi High Court considered the matter resolved, and Britannia has withdrawn all claims for rendition of accounts, damages, and costs.

The new packaging for Sunfeast Farmlite 5-Seed Digestive includes an orange and yellow colour scheme, replacing the red and yellow combination which Britannia had taken objection to.
“The Respondents have modified their packaging of the products ‘Sunfeast Farmlite 5-Seed Digestive’ and ‘Sunfeast Farmlite Veda Digestive’ which are already in the market,” the judgment said. “The Appellant has no objection to the use of the modified packaging of the Respondents as depicted hereinabove,” it added.

ITC brit judgement