NBC report
Erika Kullberg’s catchphrase, “They don’t know that I know,” is prime meme format material.
What started as one lawyer’s advice about reading the fine print has become a TikTok meme format with a catchphrase that has inspired countless parodies.
The lawyer, Erika Kullberg, has been posting content about consumer and employee rights since early last month. From using companies’ terms-and-conditions agreements to lower bills to citing employee protection laws to negotiating for severance packages, Kullberg’s skits often use the now-viral phrase “They don’t know that I know.”
The hashtag “#ThanksErika,” a tag often used on parody videos to thank Kullberg for her advice, has more than 2.4 million views on the app, and in the month since she began posting, she has gained 3.9 million followers.
In a video with 44.1 million views, Kullberg’s first character asks Nike for a new pair of shoes because hers has a tear. Nike, played by Kullberg in a different shirt, declines her request because it has been more than 60 days since she bought the shoes.
Read more at. https://www.nbcnews.com/pop-culture/viral/lawyers-advice-reading-fine-print-became-unintentional-tiktok-meme-rcna4891
