Gaia’s Garden & Apothecary in Morro Bay is being forced to change its name after receiving a cease-and-desist letter accusing the business owners of trademark infringement.
“It hurts a little bit, but we’ll power through,” said Summer Birchell, business owner.
Birchell and co-owner Sierra Mace say they were shocked to receive the letter on Tuesday from a legal team representing the company Gaia Herbs.
“We’ve been building this brand for four years, and just to have it turn upside down, change it, and pivot has been pretty intense,” Mace said.
Mace says she had recently repackaged and relabeled their apothecary products just a few months ago.
“Every label you see here we hand cut, design, and we do it all, so having to do it with a new name is going to be a challenge, but we’ll do it,” Mace added.
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