Kenneth Anand gave up a comfortable living as a law firm partner lifelong to follow his passion for sneakers on his own terms. Anand has since co-founded fashion licensing company 380 Group and is the co-author of “Sneaker Law,” a new book that teaches designers, collectors, law students, and other entrepreneurs everything they “need to know about the sneaker business.”
Anand joined Yahoo Finance to discuss his book, changing careers, and how other sneakerheads can turn their passion into a profession.
“The biggest lesson I think you should take away from ‘Sneaker Law’ is that there’s much more to this industry than just flipping your favorite pair of sneakers. That seems to be the consumer interest right now, but if you want a career in sneakers, there are many more facets of it that are available and open too, should you wish to learn about it: design, manufacturing.”
The 15-year legal veteran did not jump into the sneaker game blind. He tells Yahoo Finance that he went back to get his MBA at the online Quantic School of Business and Technology to make the transition to the sneaker life.
