OX Searchlight has filed an application to secure the trademark for “OK Boomer,” the popular catchphrase being used to denigrate members of the generation born between 1946 and 1964.
Trademark lawyer Josh Gerben posted the filing on Twitter, noting that it was for use in a “reality, comedy or game show.”
FOX is not the creator of “OK Boomer,” but they can certainly trademark the phrase in spite of that. The U.S. trademark system under the Lanham Act lets you file “text marks,” or combinations of words that are legally protectible, as long as they are not what is known as a “common word” in relation to your product.
