The National Law Review reports…
Ferrari 250 GTO, often hailed as the most expensive car in the world, was initially introduced by Ferrari in 1962. Only 36 models of 250 GTO were exclusively produced between 1962 and 1964. The fact that each buyer had to be personally approved by Enzo Ferrari only added to the exclusivity of this particular car model. Because of their exclusivity and the fact, that the existing models are still running, these models became something of a status symbol. One of these models was famously sold at Sotheby’s auction for $48.4 million in 2018, setting the world record for the most expensive car ever sold at auction. A different model of 250 GTO was allegedly sold privately in the same year for a whopping $70 million.
Even though the last 250 GTO models were produced in the sixties, Ferrari had only registered a 250 GTO trademark with the European Union Intellectual Property Office (“EUIPO”) in 2008. The trademark was registered for a 3D shape of 250 GTO (see below) for three classes: Class 12 (Vehicles), Class 25 (Clothing), and Class 28 (Games and playthings).
Read more at. https://www.natlawreview.com/article/ferrari-loses-race-250-gto-trademark-risks-arising-non-use-registered-trademarks
