Cool Old Guitars revealed it had received the letter in an Instagram post
Fender has issued a cease and desist letter to an Australian guitar store over alleged trademark infringements.
On Instagram, vintage and used guitar store Cool Old Guitars revealed it had received a cease-and-desist letter over its apparent use of Fender terminology across its website and product descriptions.
As a store, Cool Old Guitars specializes in 1970s and 1980s “lawsuit era” guitars, stocking brands such as Fernandes, Greco, ESP and Tokai, all of which built their own Strat and Tele clones.
In its site taxonomy and product descriptions, Cool Old Guitar employed terms such as “Stratocaster” and “Telecaster” to collectively describe such instruments – for instance, using the phrase ‘Fernandes Stratocaster’.
It’s a practice that has drawn the ire of Fender’s legal team, which has issued Cool Old Guitars a cease-and-desist (excerpts of which were shared by KDH) that calls out the store for infringing on Fender’s trademarks.
https://www.guitarworld.com/gear/electric-guitars/fender-hits-guitar-store-with-cease-and-desist-over-alleged-trademark-infringement
