The Fashion Law Blog writes..
Moon Boot-maker Tecnica Group has suffered another loss in its years-long quest to defend the registration of its famed footwear, with the European Union General Court upholding a previous finding that the three dimensional mark lacks the necessary distinctiveness to avoid invalidation. The case got its start on the heels of Swiss wholesaler Zeitneu GmbH lodging a declaratory judgment action with the Tribunale di Venezia, unsuccessfully seeking a declaration from the court that it was not infringing Tecnica’s Moon Boot trademark registration, and then initiating proceedings before the European Union Intellectual Property Office (“EUIPO”) to invalidate Tecnica’s boot mark.
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EU Court Confirms that Moon Boot Design is Not a Valid Trademark for Footwear