Eskimo Pie rename announced – In the past few months, in the wake of the ongoing Black Lives Matter social movement, various brands and products have changed their names. For example, Mars Inc recently changed its Uncle Ben’s brand name – which had faced accusations of stereotyping – to ‘Ben’s Original’. Now, another brand name has changed, with Dreyer’s Grand Ice Cream announcing earlier this week that ‘Eskimo Pie’ would be changed to ‘Edy’s Pie’, with the new name expected to be in stores in early 2021. Elizabell Marquez, head of marketing for Dreyer’s, told USA Today that the move “is part of a larger review to ensure our company and brands reflect our people values”, adding: We are committed to being a part of the solution on racial equality, and recognize the term [Eskimo] is derogatory.” (TJL)
Eskimo Pies Are No Longer Eskimo Pies
