Sounds repulsive to us ….
E.L.F. Cosmetics teams up with Chipotle – E.L.F. Cosmetics and Chipotle are due to this week launch a limited-edition collection featuring a makeup line and special menu item, writes License Global. “There is nothing tastier or prettier than the combination of burritos and makeup!” says the chief marketing officer at E.L.F. Beauty. “We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” says Tressie Lieberman, vice president, digital marketing and off-premise, Chipotle. “Following our first launch with E.L.F., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.” The collaboration between the two is an example of thinking outside of the box and proves that when it comes to getting brands in front of audiences it can pay to team up with non-traditional partners. (BD)
