Indie gaming company Apella Games has won a major battle against tech giant Apple Inc., which tried to block the startup from registering its name and logo with the European Union Intellectual Property Office (EUIPO), claiming the mark was visually, phonetically, and conceptually similar to Apple’s.
According to a press release by Apella, a decision issued on December 14, EUIPO upheld a ruling made earlier this year, rejecting the American multinational’s claims that the public could confuse the two marks, including associating Apella Games with the Apple trademark.
Founded and headquartered in Cyprus in 2020, video game developer Apella Games filed a trademark application over two years ago, on March 17, 2021.
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