Coachella and Goldenvoice claim that Afrochella is “intentionally trading on the good will” of the California festival’s name and trademarks
The Coachella Valley Music and Arts Festival and its organizer, Goldenvoice, are suing Ghana’s Afrochella for alleged trademark infringement. In the lawsuit—filed in a California federal court on Wednesday (October 5) and obtained by Pitchfork—Coachella and Goldenvoice claim that Afrochella is “intentionally trading on the goodwill of [Coachella and Goldenvoice’s] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA’ and by fraudulently attempting to register Plaintiffs’ actual trademarks as their own.”
