A first for a law firm ?
Prominent civil rights lawyer Ben Crump is advertising on players’ outfits at the U.S. Open Grand Slam tennis tournament this week, placing his firm’s name on sponsor patches worn during matches.
“Ben Crump Law” appeared on the left sleeve of the blue shirt worn by the Czech Republic’s Tomas Machac on Thursday while he was eliminating 16th-seeded American Sebastian Korda in the second round. Serbia’s Dusan Lajovic wore the same type of patch mentioning Crump’s law practice during a loss to 2021 U.S. Open champion Daniil Medvedev on Tuesday.
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https://apnews.com/article/us-open-ben-crump-tomas-machac-patch-d7fe2461cd179e6f092282dc96a28542