Thsi is what we like to see – respnsive directors at legal publishing companies being somewhat public about ideas for delivery of legal content.. if only we could see this sort of public discussion from the likes of senior management at Lexis & West..
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On CCH Chatter Matthew Sulivan writes:
Maybe Bob Dylan was right after all …..read the full article at http://www.cchatter.com.au/?p=261
Last week the wise and lovely Jessica Hobson asked me for 300* words on what 2010 might bring for legal publishing. After vainly scratching around for something profound, I have resorted to the favourite tool of the hack columnist: the list.
So here we go: the top three tens for two thousand and trend, or something like that.
1.?New ways of paying for content
For the last 5000 years or so, if you wanted to buy content from a legal publisher you had two choices: a book or an annual subscription. The publisher decided what content you received and how much you paid. That?s all changing. Most legal publishers, including CCH Australia, are experimenting (at least internally or in pilots) with pay per view, time-based access, user-generated content, advertising, entitlements (paying for discrete functionality) and so on. Not all these things will come to fruition, and traditional subscriptions are not going away, but the options will increase.
2.?New ways of accessing content
This is related to trend number one. If you find our content via, say, Google Scholar, we?re going to have to come up with a new way to monetise that content. Similarly, if we want you to access our content in a way that is seamlessly integrated with your workflow (and all the publishers do, although we?re not there yet by a long shot) then that might require a new business model. But irrespective of the payment piece, we want our content to be more available, easier to use, and more relevant to your daily activities. We?re trialling a few different ways of doing this, including messing about with the Google Monster (always a scary thing for publishers), and experimenting with mobile devices and software integration.
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