Cauliflower-fueled startup Outer Aisle Gourmet has accused bakery giant Bimbo Bakeries USA of a “behind-the-scenes ambush,” which it claims prompted Amazon to delist its fast-growing cauliflower sandwich thins just as Bimbo was preparing to launch its own cauliflower-infused sandwich thins under the Oroweat brand.

According to a lawsuit* filed vs Bimbo Bakeries USA and Arnold Sales Co (acquired by Bimbo in early 2009), Outer Aisle? Gourmet?? learned in March this year that its cauliflower sandwich thins had been delisted by Amazon following complaints by Bimbo accusing Outer Aisle of trademark infringement.

Outer Aisle acknowledges that Bimbo subsidiary Arnold Sales Company – which has been selling a wheat-based sandwich thins product?? for some years – secured a registered trademark for ‘sandwich thins’ back in 2009??, but says Bimbo’s “failure to police” ?this trademark over the years Outer Aisle has been selling cauliflower-based sandwich thins (2014-2021) meant Bimbo had effectively abandoned its rights to the trademark.

Outer Aisle: Bimbo has not policed its trademark for years?

Read full story. https://www.foodnavigator-usa.com/Article/2021/10/07/Behind-the-scenes-ambush-Outer-Aisle-Gourmet-clashes-with-bakery-giant-Bimbo-over-sandwich-thins-after-Amazon-de-listing#