Texas
Everyone’s favorite beaver is back in the courtroom crying foul over another gas station’s use of rodent-like iconography. Buc-ee’s, known for its wide selection of beaver-centric merch and clean bathrooms, has filed several trademark infringement suits over the past couple years, and a small Dallas-based gas station chain is the latest target.
Buc-ee’s has spent the last 40 years building up its reputation in Texas and several other states. Now, a tourist and local hotspot alike, the iconic beaver with the red hat backed by a yellow circle has come to mean a lot to Texans in particular.
Well, a newer chain has hit the market in the greater Dallas area, Super Fuels, which has a logo of a dog-like figure wearing a red cape with a blue circle behind it. This, says Buc-ee’s attorneys, too closely resembles the beloved beaver and the Buc-ee’s trademarked imagery.
https://www.mysanantonio.com/business/article/bucees-lawsuit-trademark-20031828.php
