Buc-ee’s operates a chain of travel centers and convenience stores across nine states, including South Carolina. A “significant and growing portion” of the company’s business involves making, distributing and selling clothing prominently featuring the Buc-ee’s trademarks, the lawsuit, filed last Tuesday, states.
Born United sells clothing and other merchandise bearing patriotic themes and slogans and operates under the slogan, “Bringing brands together that stand for freedom,” the suit alleges. Court documents state it offers its own private label products as well as merchandise from third-party brands like Grunt Style, Palmetto State Armory, Nine Line Apparel, and others.
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