We are looking for a Head of Marketing who will be responsible for planning, developing and implementing effective marketing strategies, leading a small team promoting books and online resources.

You will oversee the Hart Publishing and Bloomsbury Professional imprints: market leaders in the academic and professional community across law, tax and accounting. You will also work closely with Sales, Editorial, and marketers and other managers across the Academic & Professional division.

The role reports to the Global Academic & Professional Marketing Director.

The role

Maximising revenue and profit, the Head of Marketing will:

• Devise strategic direction for the Law, Tax and Accounting programmes
• Oversee operational plans, spend and budget for Hart Publishing and Bloomsbury Professional
• Manage and lead a UK-based team of 4 marketers, with dotted line management of 1 Ireland marketer, collectively responsible for:
  • Hart: book products globally
  • Bloomsbury Professional: book and digital resources globally
• Enable the migration of Bloomsbury Professional customers from print to online, and drive trials and usage of resources on the Bloomsbury Professional Online platform
• Find new avenues for promotion, build contacts and establish relationships with the practitioner and academic communities

Knowledge, skills and experience

ESSENTIAL

Strategy and Planning

• Ability to create effective strategic marketing plans and turn company/departmental strategy into practical application
• Managing a budget and maximising ROI through analytics

Management

• Excellent project and time management of self and team, to meet deadlines and maximise quality and volume of outputs with the resources available
• Leading a team, assigning roles and delegating effectively
• Adept at change management

Market Knowledge

• Demonstrable academic and/or practitioner product marketing experience
• Experience of faculty marketing and knowledge of the scholarly market and/or practitioner-based, direct marketing
• Marketing digital resources, platforms or journals

Marketing Expertise

• Ability to build, segment and target customer data
• Knowledge and implementation of the full promotional mix, including SEO/metadata, PPC ads, social media, content marketing as well as more traditional methods e.g. advertising, catalogues, direct marketing, conferences

DESIRABLE

• Knowledge of the law, tax or similar markets

Additional information

The role is a full-time permanent position.

The role is based at our Oxford office, Kemp House, Chawley Park, Cumnor Hill, Oxford OX2 9PH on a hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred). 

Allocated office days for this role are: Mondays and Thursdays.

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by 8 May 2023.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

• hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

• 25 days holiday
• 3.5 days Christmas company holiday

Other Benefits:

Two paid Personal Wellness Days

Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week

Season Ticket Loan

Sharesave Scheme

In-house Doctor

Eyecare Voucher Scheme

Company culture – Employee Voice Meetings, Staff Networks (Bloom, Disability, Mental Health, Pride and Parents, Guardians and Carers), 9 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required

Applicants must have the legal right to work in the UK.

The Company

Bloomsbury Publishing Plc.

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names. Read Our Story for how it all began.

Bloomsbury is committed to creating a working environment that stimulates creativity and collaboration, is respectful of difference, is inclusive and ethical in its practice, and promotes well-being. We are determined to nurture and develop our employees to reach their highest potential, and we know that our success is down to the passion, commitment and hard work of our talented people. We recognise the urgent need to attract and support applicants from all backgrounds and identities to become part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.

Please read more on our Missions and Values here.

Please read our environmental policy here.