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Beyonce? is now able to trademark her 12-year-old daughter Blue Ivy’s name after a lengthy legal battle.
On Tuesday, the 43-year-old sensation officially won her court case against a small Wisconsin boutique — who had held the trademark since September 2009 — for legal rights to the phrase ‘Blue Ivy’ according to The Trademark Official Gazette.
The Single Ladies songstress first began her battle with federal regulators in early 2012 when her eldest child was born.
Her BGK Trademark Holdings LLC applied at the U.S. Patent and Trademark Office, but she had gotten into a battle with wedding planner Veronica Morales who fought against the star’s application.
Legal documentation showed that Morales’ business had gone by Blue Ivy Events for three years prior to the pop star’s filings.
And according to the outlet, a tribunal followed in 2020 where the USPTO rejected the businesswoman’s complaints under that grounds that the event planning company and Beyonce?’s daughter’s name ‘were not enough alike.’
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