Paint manufacturer Behr has settled a copyright lawsuit involving the Rolling Stones song “Paint It, Black” and a social media advertising campaign. The dispute drew attention across the legal industry because it highlighted the growing legal risks connected to music licensing and digital marketing.
ABKCO Music & Records, which owns rights tied to the Rolling Stones’ 1960s recordings, accused Behr of using the iconic song in an Instagram advertisement without securing a commercial license. According to court filings, the disputed post appeared on Instagram in 2022 and featured Behr paint products alongside the famous track.
Recently, both parties notified a federal court in California that they had reached a settlement agreement. However, neither side disclosed financial details connected to the resolution.
