Interesting piece. Here’s the introduction.
Your law firm should be on social media according to, well, everyone.
Your kids tell you that your law firm needs to be on Facebook. Your junior associates are already using Instagram to promote their personal brand. Your peers have robust LinkedIn pages where they publish blog posts and share their expertise. And you went to a legal conference where some speaker told the crowd how he got client referrals through Twitter.
At first, it seems simple. Set up a profile for your law firm on various social media sites, then begin posting. You went to law school. You passed the bar. You should be able to figure out how to use social media, right?
But what is at first blush a seemingly simple task is actually not so simple. For one, it takes a substantial amount of time to manage multiple social media accounts. Posting regularly can take a big bite out of the time that would be better spent working on your caseload and meeting with clients. You may also find that finding quality content to post is difficult. And what works for Instagram probably won’t work for Twitter, and what is appropriate on Facebook may be unprofessional on LinkedIn.
Social media is a powerful business development tool that your law firm should be using. However, the platforms you focus on and the content you share must be in line with your firm’s branding, mission and business objectives. Ethan Wall, a practicing attorney and social media marketing consultant for lawyers, recommends focusing on one or two social media profiles to maximize effectiveness and efficiency.
Wall writes:
“By focusing your energy on one or two social media sites, you can more effectively develop and execute your marketing strategy and stay more engaged with your followers. Just as its better to specialize in one or two areas of law instead of being a generalist in five or six different areas, concentrating your efforts on a smaller number of social media sites will enable you to better develop relationships, engage your audience, and ultimately convert followers into clients.”
When wading into the social media pool, Facebook and Twitter are obvious starting points. Consider these two platforms as the shallow end. It’s easy to get started, and there are hundreds of resources that you can fall back on to make sure you are doing it right.
To help you take that first step, here is a short introduction to how your law firm can benefit from Facebook and Twitter.
Read full article at http://nationaljurist.com/lawyer-statesman/bare-bone-basics-social-media-lawyers
These articles also look interesting as well
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