Press release has just come in today saying that -ALM has announced the appointment of Kevin Iredell as their new vice president/marketing.
Here's the press release in full....
Iredell will be responsible for managing the corporate marketing, brand team and creative department, and for providing innovative marketing services to ALM customers and advertisers. He will be based in New York City, reporting to senior vice president Kevin Vermeulen.
?Kevin Iredell has already made an enormous contribution to ALM. Kevin led the ALM Legal Intelligence group with great passion and creativity and I am sure he will demonstrate the same leadership ability with the marketing group.?
Iredell joined ALM in 2006 as director of marketing for its national publications where he led the transformation of the marketing team from an internal unit to a client-focused service provider. In 2009 he was promoted to head the company?s Legal Intelligence business unit. Prior to joining ALM, Iredell spent almost five years at LexisNexis/Martindale-Hubbell in a variety of marketing and product development positions, delivering both traditional advertising services and digital client-development products to the legal market. He also held previous positions in marketing at Lucent Technologies and The Hertz Corporation. Iredell is a frequent speaker on topics including research, marketing, branding and law firm economics.
Kevin Vermeulen, senior vice president, ALM, said, ?Kevin Iredell has already made an enormous contribution to ALM. Kevin led the ALM Legal Intelligence group with great passion and creativity and I am sure he will demonstrate the same leadership ability with the marketing group
