American Eagle Outfitters has filed a lawsuit against Amazon, accusing the e-commerce giant of misleading consumers and infringing on its trademarks related to the Aerie brand.
American Eagle Outfitters (AEO) has taken legal action against Amazon, claiming the e-commerce giant has infringed on its trademarks related to Aerie and Offline by Aerie. The lawsuit, filed this week in a Manhattan federal court, accuses Amazon of intentionally misleading shoppers. According to AEO, the company used Aerie branding in paid advertisements and search results, directing customers to counterfeit products instead of genuine items. This move not only confuses consumers but also threatens the integrity of the Aerie brand.
Allegations of Trademark Misuse
The lawsuit details how Amazon allegedly employed “flagrant, unauthorized use” of the Aerie trademark, tricking shoppers into believing that authentic Aerie products were available on their platform. The complaint states that clicking on these deceptive links led customers to pages filled with “knock-offs and ‘dupes'” of Aerie merchandise. American Eagle has maintained that it previously declined Amazon’s request to sell Aerie products, wanting to keep tight control over the brand’s identity and the customer shopping experience.
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