American Airlines filed a lawsuit against Delta Air Lines in Texas federal court yesterday over trademark infringement. American is accusing Delta of confusing customers by adopting the term “Flagship.”
American has used the term “Flagship” as a trademark for their “premium air service” (LOL) since the 1930s, claiming that Delta only adopted the term in 2017.
American does indeed brand a lot of products with the term “Flagship” — they have Flagship First, Flagship Business, Flagship Lounges, Flagship First Dining etc
American wrote in the complaint:
“Despite knowing that American owns the exclusive right to use the Flagship marks, Delta has begun to use the terms ‘flagship,’ ‘Flagship,’ and ‘FLAGSHIP’ to promote its own airport lounges and premium services and interiors.
This is no accident. American believes Delta is looking to capture additional market share by targeting its greatest competitor, American, and eroding the brand, goodwill, and value that American has built over the past eighty years through the Flagship marks.”
Read full article at https://onemileatatime.com/american-suing-delta-flagship/
