Kevin O’Keefe writes
Bob Ambrogi made clear in his talk last week that the future of legal journalism is founded on law blogs. Law blogs, rather than treaditional legal journalism and reporting, are now the primary source for legal news, information and commentary.
Law blogs whose content is now being aggregated and curated by LexBlog into a meaningful network of content and contributors segregated by channel, industries and topics. And which content is distributed via the Web, email and social media.
Rather lawyers, law firms and some legal tech companies hiring public relations and marketing agencies to get them in what they perceive as the news, these organizations are creating the news with their niche blog publications.
No gate keepers. No relying on reporters whose publications are often behind behind pay walls.
Sadly, the vast majority of legal technology companies have chosen not to participate this legal journalism of today.
If there any one group spending a lot of money PR and marketing an attempt to get coverage, while at the same time producing so little of their own journalism,. it’s legal tech companies. The same legal tech companies heavily represented at Ambrogi’s talk on the future of journalism – founded on the contributions of companies just like them.
