Acritas’ U.S. VP, Jen Dezso, explores the results of this year’s U.S. Law Firm Brand Index and discuss some of the trends we have identified over the last year. Brand is now more important than ever, in this crowded and fierce market law firms that improve their brand position demonstrate the ability to navigate changing dynamics and shifting client needs to remain top-of-mind with U.S. legal buyers. Jones Day takes the number one spot as the strongest law firm brand in the U.S. for the fourth consecutive year and is the only firm to maintain its position from last year. For everyone else, it has been a year of intense competition. This research is based on more than 620 interviews conducted in 2019 with US-based legal buyers. Acritas asked these buyers which firms are most top-of-mind, which they most favor, who they consider for their top-level litigation and top-level M&A work, and who they turn to the most for their high-value work. In addition, Acritas also draws on its global research with more than 1500 legal buyers outside the U.S. to see which firms these international buyers are using for their U.S. legal needs.
