Above The Law Interviews Indian Outsourcing Director

Anybody with a vague knowledge of Indian LPO’s will have read the pitch before..

It is a pitch that is becoming increasingly relevant though..and worth a read

Outsourcing: What Indian Firms Have Planned for the Future of Biglaw

Today we sat down with Gururaj Potnis, director of Manthan Legal, who was in New York to attend a legal conference. Manthan is an Indian company that describes itself as a "leader of offshore Legal Process Outsourcing." According to Potnis, Manthan has roughly 280 lawyers — 140 senior attorneys, and 140 more junior colleagues who do paralegal-type work — and they stand ready to help law firms cut costs (and increase profits).

Potnis thinks a "tectonic shift" is taking place in the legal industry, and he believes his company is well-positioned to take advantage of the new market. According to him, he’s got law firm clients on his side: "For the first time, the large law firms are being asked by their customers: ‘Are you efficient?’" The market change that we are now seeing "is 99% being driven by customers."

Manthan Legal is positioned differently from its Indian competitors in legal outsourcing. It works primarily for law firms rather than in-house counsel

Full article at  http://abovethelaw.com/2009/06/outsourcing_what_indian_firms.php