A very British case , all about cake !
The Guardian reports
It is being billed as the ultimate food fight and could get nasty: Colin the Caterpillar is going to war with lookalike Cuthbert.
On Thursday, Marks & Spencer said it had begun legal action against Aldi to “protect” Colin from the discount grocer’s rival chocolate sponge roll Cuthbert which, for a smaller fee, has been masquerading as Colin at birthday parties and on picnics.
With their hard chocolate shells decorated with sweeties and white chocolate grinning faces, it is difficult to tell Colin and Cuthbert apart – until you have had a bite, anyway.
M&S argues the similarities mean consumers think they are of the same standard, enabling its cheaper rival – Cuthbert costs £5 while Colin is £7 – to “ride on the coat-tails” of the company’s reputation for high-quality food.
Colin the Caterpillar made his debut in 1990 and, with more than 15m cake sales under his belt has, like Rihanna, become known to fans by just his first name. He is also known for his philanthropy, thanks to a tie-up with the cancer charity Macmillan.
His fame has led to a number of brand extensions, including his girlfriend (cake) Connie and most recently his branded cake jars, which caused a storm on social media. One wag suggested the pots represented the “rather gross metamorphosis stage between Colin the Caterpillar and Colin the Beautiful Butterfly”.
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