The Daily Mail reports..
- The supermarket giant is trying to thwart attempts by ‘McGeorge of Dumfries’
- Asda’s lawyers claim Scottish firm could be ‘free-riding’ on George’s reputation
- EU panel ruled in favour of Asda, but McGeorge is hoping to appeal decision
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Asda has taken legal action against a Scottish knitwear firm in a spat over similar brand names, George and McGeorge.
The supermarket giant is trying to thwart attempts by ‘McGeorge of Dumfries’ to trademark its name because it encroaches on its own George clothing line.
Despite retailing cashmere since 1881 and worn by the likes of Steve McQueen and Grace Kelly, Asda argues McGeorge could be ‘free-riding’ on George’s reputation.
- More at. https://www.dailymail.co.uk/news/article-8883841/Asda-takes-legal-action-against-small-Scottish-knitwear-firm-McGeorge-brand-row.html
