Beyoncé quietly received a legal victory last week over the trademark of her daughter’s name, Blue Ivy Carter.
According to a report from Law and Crime, the Trademark Trial and Appeal Board (TTAB) sided with the Lemonade singer after a Massachusetts wedding planner attempted to block her attempt to secure the intellectual property rights for her 8-year-old’s name. Reports Complex
The wedding planner, Veronica Morales, reportedly owns a business named Blue Ivy Events, which she founded prior to Blue Ivy’s birth in 2012. Morales filed a “notice of opposition,” claiming that the similarity of the names would create a “risk of confusion between the two.”
Since Blue was born, Beyoncé and Jay-Z have worked to secure trademarks of their daughter’s name for everything, including books, shampoos, video games, and more, according to Law and Crime. Morales argued that the couple had no intention of creating products under these trademarks, but wanted to prevent others from using the name—citing an interview Jay did in 2013 where he seems to underscore the need for trademarks.
“People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything,” he told Vanity Fair back in 2013. “First of all, it’s a child, and it bothers me when there’s no [boundaries]. I come from the streets, and even in the most atrocious shit we were doing, we had lines: no kids, no mothers— there was respect there. But [now] there’s no boundaries. For somebody to say, This person had a kid—I’m gonna make a fuckin’ stroller with that kid’s name. It’s, like, where’s the humanity?”
Source: https://www.complex.com/music/2020/07/beyonce-secures-trademarks-for-blue-ivy
