The Washington Post writes, But this quirky, entrepreneurial story took a bizarre and nightmarish turn in early 2016 when Thunder Beast landed in the crosshairs of Monster Beverage Corp., an energy drink manufacturer worth $32 billion that claims to make “the meanest energy drink on the planet,” geared to “athletes, musicians, anarchists, coeds, road warriors, metal heads, geeks, hipsters, and bikers.” It’s also known in the intellectual property trade press as the world’s biggest “trademark bully,” which the U.S. Patent and Trademark Office (USPTO) defines as “a trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow.”
Read the full story at the link and we’re rooting for Stephen Norberg & Thunder Beast.
