Wales Online reports Fashion retailer Hugo Boss has taken a brewery on in a row over the businesses name.
Boss Brewing was forced to fork out nearly £10,000 to defend itself, after the clothing giant sent a letter to them, in a bid to stop them using the trade name.
Owners Sarah John and Roy Allkin said the battle began when they applied to own the trademark of their company’s name – a procedure which should usually cost £300, Wales Online reports.
Fashion giant Hugo Boss, often styled as Boss, which had a net income of €236 million in 2018, issued a cease and desist letter to the Welsh brewery to try and stop it using the trade name.
Ms John said: “We had a letter from Hugo Boss saying we had to stop using it immediately.
“They were adamant they wanted to stop the name. They have got the Boss trademark in most areas but they have not got it in alcohol.”
After months of negotiations, it was resolved that the names of their award-winning beer Boss Black, and Boss Boss, which is one of their highest selling products in supermarkets, would have to change.
And the brewery cannot sell clothing anymore.
Read more at: https://www.liverpoolecho.co.uk/news/uk-world-news/fashion-retailer-hugo-boss-launches-16733286
