The Reds have stressed it’s ‘only in the context of football products and services’ – and that they would never register the word ‘across the board’ Reports the Liverpool Echo.
Liverpool Football Club has moved to trademark the word “Liverpool” – but has stressed it is “only in the context of football products and services”.
The Reds say the application to the Intellectual Property Office is to protect both the club and the supporters “from those benefiting from inauthentic products”.
It’s also to ensure all revenue from those services and products using the word “Liverpool” in relation to the Anfield club is channelled back to it – and then reinvested on aspects such as transfers and the stadium.
The move is not unprecedented, and other Premier League clubs such as Chelsea and Southampton have also trademarked place names in relation to their commercial business, BusinessLive reports .
