At this point words fail us so we’ll leave you with the imagery and Fashion Law Blog who gamely take on this stuff daily.
Look beyond Louis Vuitton’s recently-unveiled Marc Newson-designed luggage collection, its latest star-studded ad campaign featuring Emma Stone, Alicia Vikander and Léa Seydoux, and the barrage of headlines that it has been making on the heels of showing – and then subsequently swearing off – a controversial Michael Jackson-themed menswear collection, and you will see that a budding bi-national trademark battle between the world’s most valuable luxury brand and a multi-billion dollar U.S. toy company is underway.
On the heels of filing suit against Louis Vuitton in a federal court in Los Angeles in late December, in which it asked the court to declare that its hot-selling Pooey Puitton toy is not running afoul of Louis Vuitton’s intellectual property rights, MGA Entertainment filed an amended complaint late last week. The Southern California-based toymaker’s modified complaint, which was filed with California’s Central District Court on Friday, sheds a bit more light on the global nature of the parties’ legal fights … there are, after all, two of them.
In particular, the new filing provides additional details about why exactly MGA opted to initiate a declaratory judgment action – one that, at its core, depends on there being an “actual, present, and justiciable controversy” at play – against the luxury brand, in lieu of any formal threats of litigation from Louis Vuitton on U.S. soil.
It turns out, MGA was largely prompted to file suit against Louis Vuitton in the final days of 2018 after the Paris-based brand commenced an action against it in a Paris court in early December.
There’s a lot more to read at http://www.thefashionlaw.com/home/louis-vuitton-mga-pooey-puitton
