I know we should take this stuff more seriously but imagine if this sort of energy was given over to removing plastic bags from the Pacific ocean. Obviously being a middle aged man the photo we have appended of the offending tab means absolutely nothing to us.
Forbes reports ..
Denim legend Levi Strauss has sued the American branch of Yves Saint Laurent (YSL) alleging trademark infringement, over the inclusion of tabs on jean pockets.
Levi’s “little red, or white, or blue tab that bears the company’s name and is stitched into the right seam of the back pocket” is undoubtedly an iconic symbol of the brand — it has been around since 1936 — but whether YSL’s use of a similar tab rises to the level of trademark infringement is questionable.
In order to prevail on a trademark infringement claim, Levi Strauss would have to show that it is likely that consumers would be confused as to the source of the jeans. Levi’s maintains that it would cause confusion and also that consumers might assume a “relationship between YSL and Levi’s.”
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