Facebook signals law firms are out, law bloggers are in
Kevin O’Keefe writes for Lexblog
http://kevin.lexblog.com/2016/07/06/facebook-signals-law-firms-are-out-law-bloggers-are-in/
Steve Rubel (@steverubel), Chief Content Strategist for Edelman, writes at Adage that Facebook Signals Institutions Are Out, Indidividuals Are In.
The same is true for law firms and individual law bloggers when it comes to posts and distribution on Facebook. Law firm pages for distribution of content are out. Individual lawyers sharing their blog posts in their personal Facebook updates is in.
Facebook announced last week it was building a better News Feed. The emphasis would be to prioritize posts from family and friends over content from publishers. Publishers, including news publishers and companies publishing.
That’s great news for individual blogging lawyers and bad news for law firms looking to engage or publish via Facebook pages. Note that for a blogging lawyer, “Friends” on Facebook, in addition to family and personal friends, includes business associates, clients, prospective clients, and influencers (reporters, bloggers and association leaders).
Facebook has always been about connecting people. As Facebook’s audience grew to heights never expected, publishers looked to Facebook as a means of distribution.
