Kai Trump’s trademark for clothing brand challenged by UK company

Kai Trump is facing a legal challenge on her trademark application for “KAI” on clothing.

Kai Trump is the eldest grandchild of President Donald Trump and has already taken after him in her love for golf and leaning into her name as a brand.

Kai Collective, a United Kingdom-based clothing company, filed a “Notice of Opposition” with the U.S. Patent and Trademark Office on July 22, arguing that it has been selling clothes under the “KAI” brand since April 2021.

Kai Trump filed her trademark application before the collective filed theirs in Februrary, and the latter was suspended while the opposition gets resolved. But Gerben IP‘s founder Josh Gerben, first writing about the challenge in a July 23 blog post, said that the clothing brand still might be able to argue it has trademark rights if it sold its clothes under the “KAI” brand first. USA TODAY reached out to representatives for the Kai Collective and Kai Trump, but did not immediately hear back. “So (Kai Collective) would have to go through a process of proving that they in fact had active and ongoing US sales for the last five years … if they can prove that, they have a pretty strong case here to blocking her registration for clothing products,” Gerben told USA TODAY.

“(Kai Trump is) doing the right thing,” Gerben said, remarking on the move to file for a trademark as a young influencer. “She’s really taken a step out of the family’s playbook here.”

https://eu.usatoday.com/story/news/politics/2026/07/23/kai-trump-clothing-brand-trademark-opposition/91025163007/