It’s not our headline .. but we won’t / can’t really disagree with this particular lawyer blogger’s thoughts about MH.
This is much closer to the mark than many would suspect – especially with regard to the poor sods having to sell this gumph to lawyers.
As we see it MH are still following the sames sales pattern that all directory companies, legal or otherwise have been pushing for the past 20 years. The fact of the matter is that the world has changed .. nobody really believes all this ranking malarky anymore . Anyway, pretty soon google will have invented an algorithim that’ll do the job better than all the existing services and that’ll be the death of that business model.
This morning brought an email from Martindale-Hubbell, asking me to rate the skills and ethics of a dozen or so lawyers around here. I didn?t know any of them. I deleted the email.
I am rated AV by Martindale-Hubbell. In some circles that rating might matter. It doesn?t matter to me. And, I suspect, it doesn?t matter to you. Or at least it shouldn?t.
What does that AV rating mean?
To me it means that somewhere out there are some people (probably fewer than you?d expect) sitting in a cubicle farm. Their paychecks say ?Lexis-Nexis? and those people like to eat and sleep in a warm, dry bed.
In order to continue receiving those paychecks, they need to generate revenue for their employer, Lexis-Nexis. They generate revenue for their employer by selling advertising. The advertising is sold to lawyers. Those lawyers get rankings issued by the cubicle farm folks to prove that they ? the lawyers ? are really smart and really ethical.
Link to full post at?? http://www.hodgen.com/martindale-hubbell-irrelevant/
