Solicitors should check the veracity of AI-generated content, avoid falling for ‘clickbait’ and be aware of deepfakes, according to updated social media guidance issued by the Law Society.
Society president Mark Evans said social media remains a significant tool for law firms to promote their services but reminded solicitors of the risks associated with social media platforms and their professional obligations under the Solicitors Regulation Authority’s principles and code of conduct.
On the guidance being updated to cover AI, Evans said: ‘AI and machine-learning have been increasingly integrated into social media platforms. These technologies can support users by assisting in content creation and improving engagement, enabling solicitors to target specific audiences with tailored messages.
‘However, it is essential to verify AI-generated content, as there is a significant risk of misinformation, disinformation and clickbait content. Our guidance should help members to use generative AI in a responsible and ethical way.’
