BRUSSELS, July 9 (Reuters) – Rubik’s Cube owner Spin Master Toys UK (TOY.TO), opens new tab on Wednesday lost its battle against a Greek rival as Europe’s second-highest court annulled trademarks related to the shape of the famous puzzle.
Invented by Hungarian professor Erno Rubik in 1974, the multicoloured cube puzzle is popular among young and old, with hundreds of millions sold worldwide. The brand was acquired by Canadian children’s entertainment company Spin Master in 2021.
Spin Master took its case to the Luxembourg-based General Court after Greece’s Verdes Innovations SA in 2013 asked the EU trademark office to invalidate several trademarks registered by Spin Master’s predecessor between 2008 and 2012.
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