Nestlé filed a petition with the U.S. Patent and Trademark Office in an attempt to have Seattle Strong, a small, locally-based coffee company, change its business name.
Nestlé, the world’s largest food and beverage company owning and operating more than 2,000 brands around the world, claimed Seattle Strong’s name infringes on the coffee brand it recently acquired, Seattle’s Best. The food and beverage giant argued Seattle Strong’s name is too similar to Seattle’s Best, causing confusion among customers.
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