Amazon ‘Gringo’ Trademark Case Wrongly Axed, 9th Cir. Says

Bloomberg

Amazon.com Inc. must face claims that its 2018 movie “Gringo” infringed an author’s trademark for the title of his book after a split Ninth Circuit reversed dismissal Friday.

Daniel Davis sufficiently alleged “Gringo” in the title of his 2016 Amazon Best-Seller had become an enforceable trademark and that the movie’s title could confuse consumers, the US Court of Appeals for the Ninth Circuit said. A California federal court wrongly found the marks to be dissimilar based on the full title of the book—”Gringo: My Life on the Edge as an International Fugitive”—and widely varying covers, the three-judge panel’s majority held. …

Read more (paywall)

https://news.bloomberglaw.com/us-law-week/amazon-gringo-trademark-case-wrongly-axed-9th-cir-says