Interesting, as normally these acquisitions tend to be the opther way round.
Law Sites reports
The lawyer ranking and review company Best Lawyers has acquired Good2bSocial, a digital marketing agency that specializes in serving law firms, legal marketers, lawyers and organizations in the legal industry.
With the acquisition, Best Lawyers will expand the services it offers law firms to include digital marketing strategy, content marketing, social media, search engine optimization and website development.
Founded in 1981 by Steven Naifeh and Gregory White Smith, Best Lawyers was one of the earliest companies to create peer-reviewed rankings of lawyers. In 2021, the private equity firm Abry Partners acquired Best Lawyers.
Good2bSocial was founded in 2015 by Guy Alvarez, who had previously led digital marketing at Practising Law Institute, KPMG, and ALM Media, and Kevin Vermeulen, who had previously led sales and marketing for ALM Media, most recently as senior vice president and chief revenue officer. (I worked with both Alvarez and Vermeulen during my tenure at ALM.)
Good2bSocial’s leadership and staff will remain with the company. Alvarez and Vermeulen will be executive vice presidents of the Good2bSocial business unit and will continue to oversee its daily strategy, management and growth.
“Bringing Good2bSocial into the Best Lawyers family is another strategic step to provide unmatched service and benefits to our customers in the legal profession,” Best Lawyers CEO Phillip Greer said in a statement. “Their team’s knowledge, experience and success in legal marketing adds a new layer to our growing portfolio of capabilities and will serve as an invaluable resource to our clients who are looking to grow their practices and set a new bar among their competition.”
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