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The Texas-based dinner theater chain Medieval Times on Thursday filed a trademark infringement suit in federal court against its own employees’ union.
Medieval Times, which operates 10 knights-and-jousting-themed locations across the U.S., argued in the filing that the American Guild of Variety Artists, which represents the workers, coopted the entertainment company’s brand when employees dubbed themselves the “Medieval Times Performers United.”
The company argues in the suit that the union name creates “consumer confusion” by incorporating the company name in the label, misleading potential customers to assume that the union is “officially affiliated with Medieval Times.”
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Medieval Times sues its worker union, saying name violates its trademark
