A tech-driven Australian practice offering SMEs unlimited, on-demand legal services on a subscription basis has set up in the UK, saying the shortcomings in law firms’ digital marketing strategies offers a major opportunity.
LegalVision does not handle one-off pieces of work; instead, members pay between £49 and £329 per week, depending on the size of business and length of contract (one, three or five years), for all business-as-usual legal advice.
Services include commercial contracts, intellectual property, employment, business sales, data and privacy law, franchising and leasing, and their use is unlimited. Upon renewal, levels of use are not taken into account – indeed, co-founder Lachlan McKnight told Legal Futures that the biggest problem was underuse.
“Every month we onboard 100 new members and we encourage them to make use of the service.”
Only litigation and corporate transactions are excluded from the subscription and charged on an hourly rate, although members on longer contracts receive a certain amount of advice for free.
The online member platform allows clients to book consultations, request assistance and download legal documents and templates.
LegalVision currently has seven people working from its office in Manchester, with Mr McKnight about to relocate from Sydney for at least a year. He said he expected to grow to around 30 staff, including 20 lawyers, in that time.
The firm has already made “a few sales” since opening and Mr McKnight said the conversion metrics were “looking pretty similar” to Australia.
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Australian law firm targets UK SMEs with unlimited subscription service
